For the "Book a Demo" section, we aimed to depict a videocall between consultant and client, where boundaries blur and a sense of closeness takes center stage. Through different visual concepts and carefully chosen symbols, we built proposals that conveys connection and a positive atmosphere.
The final concept was developed into a corporate yet approachable illustration style, with friendly gestures, freshness, and textures that add warmth even within a cool color palette.
We followed the same process for the illustration of "PX Pros", an educational and gamified section of the website where those who access learn in a playful way, earning badges and certificates.
We first explored different visual concepts to translate the section’s storytelling.
Then, we refined details on the final art style.
The selected illustration was applied alongside the section’s CTA, encouraging users to learn more.
Protoqual x Roselab - 2024